Objectives of the Youth Suicide Prevention Plan are as follows:
- Let the audience know help is available.
- Connect with those suffering from suicidal thoughts and their loved ones to your Life Iowa’s 24/7 suicidal resources
- Educate the community about suicidal ideation and self-harm behaviors
- Increase website traffic/calls/texts/chats and the number of people getting help in an attempt to reduce suicide attempts and deaths throughout the state of Iowa
The platforms in play for Teens/YA
- Connected TV
- TikTok
- Snapchat
- Mobile App Targeted
The platforms in play for Adults 25+
- Connected TV
- Facebook/Instagram
- Mobile App Targeted
Media Assets currently in play:
- Say something about Suicide: https://youtu.be/dmm0MskqZ0k
- Thinking about suicide? (TikTot): https://youtube.com/shorts/tw3SJD5auCA?feature=share
- Thinking about suicide? (full length) https://youtu.be/Pedpnz57PZ4